Peak electricity demand occurs when everyone needs a lot of electricity at the same time, like everyone cooling their homes to 72 degrees during a heat wave. This increased demand creates stress on the electricity grid. The frequency of critical peak demand periods has increased as the population and the use of electric products has increased. Energy Wise Rewards is just one way Atlantic City Electric is managing the rising demand for electricity, averting power outages, and helping the environment by reducing emissions produced on summer days.